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Types of Legal Entities

Often times the hardest decision for your start up business is deciding which legal entity will best serve you and your business model.  There is no formula to determine which is ideal for you and thus choosing a legal entity should be done on a case by case basis.  Each Read More…

What are Your Intellectual Property Rights

Intellectual Property laws provide legal protections and rights to the inventor or creator through trademarks, patents, and copyrights.  Intellectual property is defined as ownership of intangible and non – physical goods. More simply put, intellectual property is creations of the mind.  This includes any type of literary, artistic, symbols, names, Read More…

Market Analysis Helps You Identify Your Best Customers

To run a successful business, you need to know who your customers are so you can market to them with laser precision. Beginning your research is simple: Just type your topic or product keyword into a search engine and print out a list of the top ten sites the search Read More…

Your Brand Is Your Most Valuable Business Asset

Branding is creating a compelling association between your company, logo, products, etc. and an image, emotion, or message that that embodies the main benefit you can offer your customers. Branding is your promise to your customers about what they should expect from you. If you do it right, branding should Read More…

6 Things You Didn’t Know About Labor Day

Labor Day Began in Canada Labor Day originated in Toronto, Canada in 1872.  Labor Day began as a demonstration demanding rights for workers.  Today, Labor Day is celebrated on the first Monday of September in the United States, Puerto Rico, and Canada. Today, we celebrate Labor Day to honor the Read More…